The Rising Popularity of Luxury KidswearOctober 30, 2023
Luxury Brand Kidswear
Luxury brand kidswear has become a hotly-tipped market. Millennials and Asian shoppers are driving its growth. Recently, Balenciaga ran an ad featuring a baby wearing miniature versions of the Triple S sneakers and a leather harness.
Other top brands include French label Sonia Rykiel Enfant, which does traditional styles in the best way possible. And Australian Zimmerman does romantic looks that are perfect for Instagram parents!
Gucci kids clothing and shoes are designed for playful children who love to stand out. From embroidered jeans to leather sneakers and monogrammed bags, this luxury label’s collection is sure to have something for everyone.
With a strong Italian heritage, the fashion house has been able to stay ahead of its competitors with a distinct style that mixes modern and vintage. Designer Frida Giannini revolutionized the brand with vintage kitsch and artisanal fantasy, but it’s successor, Alessandro Michele, that has taken the brand to new heights.
The brand’s recognizable interlocking GG logo and bar-and-bit belt buckle have become synonymous with the label. Discover a wide selection of Gucci kids clothes and shoes online at David Jones. Our Gucci products are available for express shipping and in-store click and collect.
Louis Vuitton has ventured into clothing, shoes and accessories for kids. Its collection of baby outfits includes onesies, coordinating pajamas, and dresses in a palette of milky white, sandy dune and tonal grays.
The brand has collaborated with a host of celebrities including Emma Stone and Alicia Vikander for its ad campaigns. The latter has even modeled the luxury house’s Coeur Battant fragrance.
The brand’s new creative director, Virgil Abloh, is bringing his streetwear-inspired designs to the label. The founder of the fashion brand Billionaire Boys Club and skateboarding label Off-White is reportedly working to “evolve” the company. He’s also bringing his extensive business experience to the position, having created an e-commerce platform and built shoe brands for Adidas, Diesel and Moncler. His addition to the Louis Vuitton team is sure to take the company to the next level.
A designer whose work blended art and tradition, Alexander McQueen (b. 1969) apprenticed on Savile Row before heading to Milan to learn traditional tailoring skills with Romeo Gigli. In 1992 he launched his namesake label and gained instant fame with his audacious designs.
He infused his fashion shows with drama and used cutting-edge technology to shock audiences. Shows like VOSS (Spring 2001), which was staged inside a glass pyramid that resembled a padded psychiatric cell, and Plato’s Atlantis (Autumn 2010) were awe-inspiring.
McQueen sold a controlling stake in his brand to the Gucci Group in 2000, but retained creative control and designed a line of fragrances, including Kingdom and MyQueen. He also partnered with PUMA on a line of trainers and launched McQ, the younger, lower-priced diffusion line in 2006. McQueen committed suicide in 2010. His successor Sarah Burton has continued his legacy with a collection that merges the edgy and the classic.
Burberry is an iconic fashion brand that offers a variety of styles for children. Its signature pieces are ideal for casual playdates or special events. The brand also makes a great gift for children.
The company’s commitment to sustainability is evident in its use of eco-friendly materials and environmentally responsible tanneries. It also aims to reduce its carbon footprint and water usage. In addition, it participates in the Ellen MacArthur Foundation’s Make Fashion Circular initiative.
The brand’s rich heritage and storytelling are important aspects of its marketing strategy. These strategies allow the brand to connect with consumers on a deeper level. In addition, they allow the brand to convey its enduring elegance and craftsmanship. This approach has allowed the brand to remain relevant and attract a wide audience.
Founded in 1968 by Klein and his partner Barry Schwartz, the American brand is renowned for its casual designs. The label is synonymous with jeans and started a revolution in fashion with its skinny silhouettes. Today the brand offers a comprehensive range of clothing and accessories including underwear, swimwear, lingerie and more.
Klein is known for pushing the boundaries of what is deemed appropriate, and his racy ads with celebrities such as Brooke Shields have made headlines. Artist KAWS even ‘disrupted’ a Calvin Klein underwear campaign by placing one of his Companion characters behind model Christy Turlington, and the artwork was later sold for $14.7 million at a Tokyo auction.
Klein’s flamboyance and ruthless business acumen ensured the success of his empire, which was eventually sold to Phillips Van Heusen Corp in 2003 for around $1 billion (plus royalties). Klein retired soon after and now plays no active role in the company.